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In the announcement Tuesday , Amazon says beyond the deals on electronics, it will unveil exclusive clothing and home collaborations with actors, musicians, athletes and top brands during Prime Day. For example, the company announced it will have a special-edition electric bike from Schwinn and two dozen new JoJo Siwa products from Nickelodeon. If you're shopping for a specific item during Amazon's Prime Day, it can help to do a little homework ahead of time.

RetailMeNot recommends downloading the Tracker app free for iOS and Android to monitor prices and availability of the more popular electronics and toys. You can plug in the product you're interested in and the app will send you an alert on which online retailers have the item in stock, including on Amazon. If you do this ahead of Prime Day, you'll know what the current price is before any discounts and whether a sale price is a good deal or not. You may be able to find better deals if you're flexible about the brand. The browser extension Amazon Assistant gives shoppers a look at related products on Amazon.

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And once Prime Day is full-swing, don't slack off on price comparisons. To ensure you're getting the absolute lowest price, make sure you take a few seconds to check prices elsewhere. Amazon's Prime Day is not the only sale event taking place the week of July Nordstrom, for example, has already announced a two-week anniversary sale that will start on July It has turned into what some have called "Black Friday in July.

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When Is Amazon Prime Day—And What Every Shopper Needs to Know

That's now the price for newcomers and existing subscribers alike. Ah, but will Prime Day bring a Prime subscription deal? Read on. Beyond that, look for a Black Friday-style assortment of deals in pretty much every category. But don't get too carried away -- many of the discounts are no better than what you'll find in the average Amazon Gold Box daily deals.

That means you should approach every deal with some skepticism -- or at least a little bit of research. You may discover that the product has indeed been priced lower in the past, and therefore may be again. Finally, be sure to check other sites. Best Buy , Walmart and other major stores usually trot out their own answers to Prime Day, offering loss-leader pricing on popular items. Read more: How to make sure that Prime Day deal is really a deal.

As noted, you can't -- but you might be able to game the system a little. For starters, if you've never subscribed before, you can get a free one-month Amazon Prime trial. Sign up right now and you'll be able to shop Prime Day during the trial period. It's even better if you're a student: Amazon has partnered with Sprint to offer college students a free six-month trial. Finally, be on the lookout for a Prime subscription deal in the days leading up to Prime Day. Although it's questionable whether Amazon would offer such a deal so soon after enacting a rate increase, Prime Day's very existence is to help attract new subscribers.

Originally published May 22, this story is updated with details, leaks and more as news comes in.


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Amazon Prime Free Trial. Otherwise, it may not be a good value for you. Gaming accessories will also be big, Conway says. Specifically, Lehmann says consumers should look for significant discounts on kitchen equipment from brands like KitchenAid, Cuisinart, Breville and Vitamix. It has consistently remained at that price since, but Lehmann predicts that may change during Prime Day. Vacuums will be another good buy again this year, Rea-Palmer says.

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Both Dyson and iRobot models, as well as off-brand competitors, had big discounts applied last year, she explains. And watch for new products that are launching during Prime Day. The brewer offers a step-by-step guide that makes it easy to create the perfect cup of coffee using the pour over process. Check out: Here's how to shop Amazon Prime Day—you can start this weekend. Like this story? Get Make It newsletters delivered to your inbox. All Rights Reserved.